Inter
Padel Club
Position padel as the premium sport California didn't know it was waiting for.
Client
Inter Padel Club
Services
Art Direction, Brand Identity, Motion, Web
Year
2024
From strategy to motion — a complete brand system.
Inter Padel Club came to us without a brand. They had a facility, a concept, and an ambition to establish padel as the premium racket sport in California's elite fitness market. We handled everything — from naming and positioning strategy through to the full identity system, 3D visualizations, motion design, and the club's responsive website.
A brand that moves as well as it stands still.
The identity is built around a dynamic mark that captures the speed and precision of the game. Every element — from the typographic system to the motion design language — is engineered to feel premium without being cold. Sports brands can be warm. This one is.
What shipped.
Brand Identity System
Motion Design
3D Visualizations
Responsive Website